Nowadays, having a website is very crucial for everyone as people are moving towards the digital world and preferring online shopping as compared to offline. Therefore, a website can be a prominent factor for everyone to promote the business. But is it enough to have a website? Have you thought about how the audience will come to know about it? Or how small things can make your website discoverable on a search engine?

Don’t worry we have the answer to all your questions. By adding some on-page and off-page factors with some promotional platforms can make your website discoverable and get you some traffic. The following factors need to be taken into account:

1.     Keywords: keywords are the basic element for the website. It is very important to have relevant keywords. Therefore, add the keywords for which you want to rank your website and check their search volume & competition on keyword planner.

 

2.     Meta Tags: Metas is a brief summary of the webpage. You just need to update your meta tags with relevant keywords and descriptions.

 

3.     Image Tags: Images are the visual parts of the website. Therefore, add appropriate title tags & alternative tags to your images. It will help users find the website image with appropriate keywords.

 

4.     Heading Tags: These are the headings of website content. Name the heading tags (h1, h2, h3, h4, and so on) with optimized keywords and according to the priority.

 

5.     Content plagiarism & Optimization: As you know “content is the king”, it plays a major role in the website. Therefore, it is very important to have unique content without any plagiarism. You can check the website percentage of duplicate content on the website with some plagiarism tools like Copyscape. Also, optimize the content with good keywords.

 

6.     Website Speed: A good loading time is a plus point for the website. Make sure your website page is opening in less than 3 seconds.

 

7.     Development & Design: Make website design user friendly & cross-check all the development tasks.

8.     Sitemap: It is the hierarchy of website URLs. Sitemap is of two type XML Sitemap & HTML sitemap. An XML sitemap helps search engines to understand the website hierarchy and an HTML sitemap is used for the website visitors.

 

9.     Google Analytics: To track the website traffic and analyze it according to region, device, country, etc.

 

10.   Google Webmaster: install Google webmaster as it indexes the website site. The webmaster also tracks the website impressions, click, indexing status, and errors. 

By adding all these on-page basic factors you can get good traffic on your website and some of these tools will also show you website errors and working status. So, what are you waiting for? Now make your website countable according to Google search engine. You can also hire a digital marketing agency for these on-page optimizations. For more information and a free site audit, you can visit www.essitco.com.